I'm not really upset by the price increase. I had seats in Section 105 last year, which was the $90 section, and I thought it the price for those tickets were incredibly low for the value of the seats. I'm a little disappointed that I wasn't able to renew in Section 105 for $130 or $140, but I can understand why they went through with that.
In looking at the season ticket packages available for other Horizon League teams this year (based on what I could find), it looks like the Panthers' season ticket packages fit right in:
Green Bay (2017-2018):
Mid-Court Sections: $282
Corners: $234
Base Line: $183
Family Section: $108
UIC (2017-2018):
Floor Seat: $500
100-Level Seat: $200
Oakland (2018-2019):
General Public: $265
Faculty/Staff/Alumni: $215
Detroit (2018-2019):
Floor Reserved: $185
Upper Reserved: $185
General Admission: $130
IUPUI (2018-2019):
Adult: $160
Wright State (2018-2019):
Rows 1-6: $210 + $250 per Seat Donation
Rows 7-12: $210 + $150 per Seat Donation
Non-Premium Seating: $190
Recent Graduate (Corner): $85
Value Sections (Corners): $85 per seat, must purchase 4
Northern Kentucky (2018-2019)
Adult: $177
Faculty/Staff: $159
First Time Buyer: $142
New Alumni: $106
Cleveland State (2018-2019)
Courtside: $500 + $900 donation
Center Court: $250
Between the Baselines: $180
Endzone: $130
Youngstown State (2018-2019)
Most Seats: $155
There may be a few season tickets in the league that could be purchased for under $130, but there don't seem to be that many and there seem to be restrictions on most of those (must purchase in groups of 4, must have graduated within the past 5 years, etc.) I think the problem is that UWM has offered really really cheap season tickets the past 7 or 8 years or so and they're close to league average now.