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Post by GoPanthers33 on Mar 1, 2011 12:22:16 GMT -6
Like I said I'm sure there is a few more that I missed ;D
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SRT4driver
Junior
We Are MILWAUKEE! And I'm all about accountability, unlike '5th Placer' Jeter apologists.
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Post by SRT4driver on Mar 1, 2011 20:51:00 GMT -6
...although that ignores the little fact that Madison is the original campus, having first held classes there more than 100 years before the Milwaukee campus became a part of the UW system. Completely irrelevant. (Ignoring the fact that it's also untrue, as UWM was established before the UW System even existed.)
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SRT4driver
Junior
We Are MILWAUKEE! And I'm all about accountability, unlike '5th Placer' Jeter apologists.
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Post by SRT4driver on Mar 1, 2011 20:54:15 GMT -6
Like I said I'm sure there is a few more that I missed ;D I used to keep track of every time I saw a media reference to us as something other than "Milwaukee Panthers". Kept it on my old cell phone, that way everytime I saw one I could add it to the list. It was over 50. I saw Milwaukee-Wisconsin in a game recap this year, which I don't believe was on my list.
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Post by coogles on Mar 2, 2011 5:35:24 GMT -6
...although that ignores the little fact that Madison is the original campus, having first held classes there more than 100 years before the Milwaukee campus became a part of the UW system. Completely irrelevant. (Ignoring the fact that it's also untrue, as UWM was established before the UW System even existed.) Not a single word I wrote is untrue. Madison IS the original University of Wisconsin campus and the Milwaukee campus wasn't brought into that University of Wisconsin system until 1956, while classes were first held in Madison in 1849. That isn't at all irrelevant when it comes to marketing an athletics program and generating fan support. If Milwaukee was it's own independent establishment there wouldn't be this stepchild view of the university. Think Missouri and Missouri State. Same with Illinois, SIU and Illinois State. Indiana and Indiana State. They are all completely separate and unrelated universities. They may be that "second tier" of state schools, but they have their own identity and are easier to market and sell as an unique brand.
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Post by PantherU on Mar 2, 2011 10:03:53 GMT -6
In truth, both Coogles and SRT4Driver are correct.
But the fact remains that our athletic department has failed to sell the Milwaukee Panthers brand, and in doing so opens the door for the Milwaukee Journal Sentinel, local TV and national media to call us UWM, which begets UW-Milwaukee which begets Wisconsin-Milwaukee and the myriad of names.
I'm sure that other schools' fans find our name discussion, almost constant, to be humorous. How can we get so worked up over a name? But Loyola fans sure hate when they're referred to as Loyola-Chicago, and Detroit fans definitely dislike Detroit Mercy.
In the end, it's going to take a memo from our athletic director, cosigned by the chancellor, directing SID to fix any and all athletics references to be only Milwaukee. If they want to keep UWM, I suppose that's fine (Wisconsin and UW), but UWM is the reference that really perpetuates all the fluff, and why that fluff hasn't gone away. SID needs to police the media and other references, and make sure Milwaukee is the only reference.
Milwaukee is the name of the "grown-up" school. Wisconsin-Milwaukee is the "hyphenated satellite" that Coogles mentions. Wisconsin-Milwaukee goes with all the hyphenated, directional schools. Milwaukee goes with Cincinnati, Louisville, Charlotte, Miami, Pittsburgh, etc. Are we as good as those schools? No, people will still know that Pitt and Louisville are Big East schools and we're a Horizon League school. But Milwaukee is taken more seriously than Wisconsin-Milwaukee.
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SRT4driver
Junior
We Are MILWAUKEE! And I'm all about accountability, unlike '5th Placer' Jeter apologists.
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Post by SRT4driver on Mar 2, 2011 22:19:03 GMT -6
In the end, it's going to take a memo from our athletic director, cosigned by the chancellor, directing SID to fix any and all athletics references to be only Milwaukee. Now, for the really wack part: uwgb already did exactly that a couple years ago when they changed to their current logo. Milwaukee, on the other hand, did not. Anyone who has Time Warner Cable knows first hand that the Phoenix are referred to as "Green Bay" on most or all of their programming. On the games, the channel guide, etc etc. We are still referred to as "Wisconsin-Milwaukee" for ALL games, coaches shows, and anything else. There are at least half a dozen other NATIONAL media sites that currently list us as "Wisconsin-Milwaukee" in the HL standings, but then list "Green Bay" for the Phoenix...in the exact same standings/article! Why is that? Because as Jimmy said, someone at our school has simply FAILED, for whatever reason, to do what Green Bay already accomplished in just one year. Pretty pathetic if you ask me.
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Post by PantherU on Mar 3, 2011 13:28:49 GMT -6
I don't know if I'd go with "pathetic." That's pretty strong.
The real issue is that the athletic department has not taken the rebranding seriously, and have not moved forward with it.
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Post by uwmfansince1997 on Mar 3, 2011 14:28:49 GMT -6
I'm curious if you guys apply for a job or list the university on some type of document... what do you guys put on the sheet/form? UW-Milwaukee, Wisconsin at Milwaukee etc.
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Post by Hack on Mar 3, 2011 14:43:35 GMT -6
University of Wisconsin-Milwaukee
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Post by JG Panthers on Mar 3, 2011 15:00:07 GMT -6
University of Wisconsin-Milwaukee Same...
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Post by PantherU on Mar 3, 2011 15:13:31 GMT -6
Same. Same as my sister, who had to explain to her current employers in St. Louis that the University of Wisconsin-Milwaukee is the Panthers, not the Badgers, and they didn't get it until she said "Bruce Pearl."
Fact is, Milwaukee Panthers is a name that would be recognizable nationwide. You say UWM in California, they think you are talking about some school in Washington or Wyoming. In Maine? Who knows what the f*** it is.
Milwaukee Panthers. Like Louisville Cardinals, Pittsburgh Panthers, Charlotte 49ers, Miami Hurricanes, Cincinnati Bearcats. That's the kind of schools we would be associated with (obviously in name, not in athletic prowess). Would you rather be associated with them or with
We were wrong to try and change the name of the school (of course, should UW split, I say go for it). But the name of the athletics program should be taken by a brand, and UWM is just a poor brand.
Did you know Northern Iowa, Illinois at Chicago, Central Florida, and South Florida all prefer to be referred to by their acronyms?
Apart from UAB, the only successful schools in doing so are where the acronym is easy to say (UTEP), or the city's initial is recognizable (UCLA, UNLV). Even UWM isn't really the only UWM, since Madison is technically UWM as well, and people think of UW-Madison when you say UWM.
Milwaukee Panthers cannot be confused in any way with Wisconsin Badgers or Marquette Golden Eagles. It's a brand in and of itself.
If you guys want to know about branding, just ask SRT4Driver. MillerCoors employees were grilled to refer to the company only as MillerCoors, not one or the other. It's all about building a brand. And like the UW System, that has two separate universities in Wisconsin and Milwaukee with their own separate brands, MillerCoors has two separate breweries with their own separate brands, Miller and Coors.
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Post by skrapheap on Mar 3, 2011 15:14:57 GMT -6
University of Wisconsin-Milwaukee Same... This is exactly why the re-branding needs to be stressed by the administration.
Yes, the University's official name is the University of Wisconsin-Milwaukee. The proper name for the sports teams is the Milwaukee Panthers. Not the UWM Panthers. Not the Wisconsin-Milwaukee Panthers.
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Post by coogles on Mar 3, 2011 17:17:41 GMT -6
This is exactly why the re-branding needs to be stressed by the administration.
Yes, the University's official name is the University of Wisconsin-Milwaukee. The proper name for the sports teams is the Milwaukee Panthers. Not the UWM Panthers. Not the Wisconsin-Milwaukee Panthers. Therein lies the problem. It's damn near impossible to re-brand the athletic identity of the school without re-branding the entire school itself. The school, in its entirety - including the athletic department - will either be known as the University of Milwaukee or the University of Wisconsin-Milwaukee. If the school is to have its own identity, the web address won't be uwm.edu, it will be milwaukee.edu. Get what I'm saying? Right now the Panthers are in this middle ground where sure, a competitive team will sell tickets, especially when another good team is in town, but for most people there isn't a relationship with the athletic teams because they share an identity with the Badgers - and who wouldn't rather root for/watch a Big 10 team? I'm sure there's more the athletic department could be doing to sell the program, but developing a unique athletic brand is difficult when the academic brand shares an identity with another better-known, related institution.
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Post by ricestillfumbled on Mar 3, 2011 17:53:03 GMT -6
University of Wisconsin-Milwaukee Same... same and kids from madison should put Universtiy of Wisconsin-Madison
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SRT4driver
Junior
We Are MILWAUKEE! And I'm all about accountability, unlike '5th Placer' Jeter apologists.
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Post by SRT4driver on Mar 3, 2011 18:09:04 GMT -6
I'm curious if you guys apply for a job or list the university on some type of document... what do you guys put on the sheet/form? UW-Milwaukee, Wisconsin at Milwaukee etc. Sorry, but that question, nor it's answer have anything to do with what we were talking about. You've obviously missed the point. By the way, the correct answer to that question for a vadger fan is "University of Wisconsin-Madison". Now what does that have to do with a discussion about athletics names???
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