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Post by Hack on Jul 16, 2014 6:40:24 GMT -6
I believe the UWM brand stewards deleted the s by mistake.
At least I hope that was the case.
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Post by Pounce Needs Pals on Jul 16, 2014 8:56:12 GMT -6
It sounds goofy with the s.
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Lutzow10
Freshman
MILWAUKEE PROUD - PANTHER STRONG
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Post by Lutzow10 on Jul 16, 2014 9:27:11 GMT -6
Yeah, the s would be worse.
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Post by Hack on Jul 16, 2014 13:57:38 GMT -6
Ahh, I see. So I guess when the Browns opened their new stadium without a corporate sponsor, it should've been called: Cleveland Brown Stadium. This guy approves:
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Post by jhart05 on Jul 16, 2014 17:21:54 GMT -6
"The University of Wisconsin-Milwaukee Arena (The UWM Arena), Home to your Milwaukee Panthers."
It gives the academic school their name in lights, while separating the branding name issue for athletics.
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Post by ghostofdylan on Jul 16, 2014 18:53:14 GMT -6
This is a perfect illustration of what happens when an entity attempts to take all sides of the fence on an issue.
You wind up with a haphazard attempt at branding ... and the first 12-syllable venue in American sports history.
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Post by Pounce Needs Pals on Jul 16, 2014 18:58:30 GMT -6
10 syllable
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Post by ghostofdylan on Jul 16, 2014 20:09:12 GMT -6
How many syllables are there in the letter W?
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Lutzow10
Freshman
MILWAUKEE PROUD - PANTHER STRONG
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Post by Lutzow10 on Jul 17, 2014 9:37:54 GMT -6
How many syllables are there in the letter W? How are we pronouncing it? Duh-ble U? Or dub-u? Lol
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Post by Pounce Needs Pals on Jul 17, 2014 10:26:14 GMT -6
How many syllables are there in the letter W? HaHa!!! Ya, 3 syllables in one letter. That's how they get you!
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Post by ghostofdylan on Jul 17, 2014 10:30:57 GMT -6
In all seriousness, three to eight syllables tends to work very well for arenas and stadiums.
Any more and it gets to be awkward and cumbersome.
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Post by Pounce Needs Pals on Jul 17, 2014 12:31:19 GMT -6
I like saying UWM Panther Arena. It's seem like Jeter and Braun are saying Panther Arena.
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Post by PantherU on Jul 17, 2014 17:53:20 GMT -6
I think if the university's administration wanted their brand on the building, it should be the UWM Arena. Create a new logo meshing the old "Arena" wordmark (you can still see it on the side of the atrium outside) with the UWM academic wordmark, then also put up in lights "Home of the Milwaukee Panthers."
I don't think people realize that by putting UW-Milwaukee in the name of the building, the university is actually taking a large step back in our branding. 2005 was when Bud dropped Wisconsin-Milwaukee from reference, but shortly thereafter dropped UW-Milwaukee from the acceptable brand list.
It's thoroughly remarkable how many marketing people work for the university and they've never come close to getting the branding right. If they won't commit to Milwaukee full time and don't have any inkling to change the brand name of the university (a reminder: they do not need System or state approval to change the brand, a la SUNY Buffalo as U at B), then they should go the other direction and strike Milwaukee from the name pool and only allow "UWM" in all forms, praying to God that anyone outside southeast Wisconsin knows what the hell they're talking about.
Was it nice to think that maybe our PantherU column and photoshop job (props Dustin Maciejewski) had some influence? Absolutely. I just hate the notion that the university may be totally botching the brand either because they are ignorant to the brand priorities of athletics, don't care or are actively trolling me.
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Lutzow10
Freshman
MILWAUKEE PROUD - PANTHER STRONG
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Post by Lutzow10 on Jul 18, 2014 7:11:56 GMT -6
Athletics would have rather had just Milwaukee, but it was funded mostly by non-athletic funds. The university wants to use it as a billboard for the entire university, not just athletics. So unless the university rebrands itself, it doesn't matter what athletics does. As long as its the university's dime paying for it, it will be UW-Milwaukee.
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Post by 73withharoldlee on Jul 18, 2014 8:07:54 GMT -6
I might suggest that if S was used it would have spurred two more arguments. Would an apostrophe be needed and where to put the punctuation mark, singular or plural?
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