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Post by Super King on Jan 12, 2012 14:58:04 GMT -6
Twitter has made me come to the realization that UWM is worth sticking with, because "Milwaukee" doesn't mean sh*t when you type it into the search bar on one of the largest, most active social media sites on the planet.
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Post by PantherU on Jan 12, 2012 15:20:59 GMT -6
That is something that has to come into play; but as I've said before, going with Milwaukee necessitates a secondary brand to continue that name.
Wouldn't a #UMil
Should the university decide that "UWM" is the way to go, they need to do a couple things: #1, they need to abolish anything Milwaukee from the program and go with UWM everwhere; #2, they need to push national media and local media to use UWM and only UWM as our name; #3, they need to convince the UW System to drop -Madison from the university out west so Milwaukee is truly the only UWM.
All this done, I'd be okay. I still prefer Milwaukee, because I think Twitter hashtags can be worked around, but I'd be fine with UWM if you could get everyone to adhere to that acronym brand. I don't think you can.
Look around media sites and see how UIC is referred to. They prefer the acronym. So does Northern Iowa, Central Florida, South Florida, UAB, and others. To me, these are the acronym brands that work: UNLV, UCLA, UTEP, UAB. UAB only works about half the time - look at them groan about it on their board. UNLV and UCLA work because the city initials, LV and LA, are recognizable. UTEP works because it's so damn easy to say. UWM is five syllables.
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Post by Super King on Jan 12, 2012 17:07:22 GMT -6
Whatever, "UMil" sounds as dumb as "Uconn," which sounds really dumb. And also I'm still sick and tired of cribbing everything from other schools.
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Post by ghostofdylan on Jan 12, 2012 17:35:23 GMT -6
Whatever, "UMil" sounds as dumb as "Uconn," Agreed. UConn Huskies sounds really stupid. -- signed Sergeant Preston |
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Post by PantherU on Jan 13, 2012 15:17:43 GMT -6
Whatever, "UMil" sounds as dumb as "Uconn," which sounds really dumb. And also I'm still sick and tired of cribbing everything from other schools. Well then come up with something on your own instead of just shooting down everyone else's ideas? Illwauk has come up with several brands: MilU Milly Waukee Of course, I've also come up with one that they'd never use, one that I've copyrighted because I plan on making t-shirts in the near future with this on it: BrewU |
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Post by ghostpost on Jan 14, 2012 15:14:16 GMT -6
Good luck getting Lovell to endorse that, Jimmy. I understand the trepidation about people ever (God forbid) referring to our school UWM as "UWM", but can't we just rally around the MILWAUKEE PANTHERS that go to school at UWM?
UW = Wisconsin
NIU = Northern Iowa
MU = Marquette
It's not as complicated as you make it seem, Jimmy. UWM is and for the foreseeable future will be our academic identity. You can try all you want, but unless we leave the UW System, you are just spitting into the wind.
We are already well on our way to solidifying the "Milwaukee Panthers" brand. Why complicate things further?
UWM = Milwaukee
By your logic NIU should go by: "NorthIwwy".
Just let time run it's course and if smarter marketing minds than ours prevail- we will have a good, consistent Milwaukee Panther brand for athletics, regardless of how much you dislike the UWM academic/school/institution acronym.
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Post by illwauk on Jan 14, 2012 16:02:24 GMT -6
Whatever, "UMil" sounds as dumb as "Uconn" which sounds really dumb. It sounds like a logical step forward to me. If and when (hopefully the latter) we become the University of Milwaukee, it won't make sense to call ourselves "UM" with an "MU" in town... especially when confusion over initials is what made this discussion necessary to begin with. Since the "U" and "Mil" are in our school's name are there already, why not start using it now? And also I'm still sick and tired of cribbing everything from other schools. You mean like "University of Wisconsin?" ;D Also, some quick research shows that of the 6 teams currently in Division 1 that use Panthers, we were the last ones to adopt it by nearly 70 years. |
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Post by illwauk on Jan 14, 2012 16:14:27 GMT -6
Good luck getting Lovell to endorse that, Jimmy. I understand the trepidation about people ever (God forbid) referring to our school UWM as "UWM", but can't we just rally around the MILWAUKEE PANTHERS that go to school at UWM? UW = Wisconsin NIU = Northern Iowa MU = Marquette Because as long as we call ourselves "UWM," we can expect "Wisconsin-Milwaukee" and "UW-Milwaukee" to pop up in the media. That's why Charlotte and Green Bay clamp down on any references to UNCC and UWGB and have more effective brands than ours to show for it. It's not as complicated as you make it seem, Jimmy. UWM is and for the foreseeable future will be our academic identity. You can try all you want, but unless we leave the UW System, you are just spitting into the wind. Not true... the full name of the University at Buffalo (which refers to itself in the shorthand as "UB") is actually "The State University of New York at Buffalo." You also know Virginia Polytechnic and State Institution as "Virginia Tech." In other words, as long as we remain "University of Wisconsin-Milwaukee" for legal purposes, there's nothing is stopping us from branding the school as "University of Milwaukee" and "UMilwaukee" on the buildings, signs, websites, etc. Just let time run it's course and if smarter marketing minds than ours prevail- we will have a good, consistent Milwaukee Panther brand for athletics, regardless of how much you dislike the UWM academic/school/institution acronym. Given how poorly the Panther brand has been marketed for the better part of two decades, I wouldn't consider that a safe bet. |
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Post by nohopspanther on Jan 14, 2012 16:26:07 GMT -6
UW = Wisconsin NIU = Northern Iowa MU = Marquette NIU is Northern Illinois UNI is Northern Iowa, but thanks for playing the acronym game and why it sucks for branding. |
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Post by ghostpost on Jan 14, 2012 18:08:07 GMT -6
Ok. I understand. But I still like simply, "UWM", and "Milwaukee". We are what we are- you can't conjure catchy nicknames to change that.
And thanks for the correction nohopspanther. Continue to be your bubbly positive self.
We can always count on a positive comment from the biggest gloom and doomer of them all.
Forget all that though- let's get this W. That's all that matters. The brand will take care of itself if we can win enough and play deep into the postseason.
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Post by nohopspanther on Jan 15, 2012 0:40:04 GMT -6
Ok. I understand. But I still like simply, "UWM", and "Milwaukee". We are what we are- you can't conjure catchy nicknames to change that. And thanks for the correction nohopspanther. Continue to be your bubbly positive self. We can always count on a positive comment from the biggest gloom and doomer of them all. Forget all that though- let's get this W. That's all that matters. The brand will take care of itself if we can win enough and play deep into the postseason. Being positive and being accurate are not mutually exclusive objectives no matter how hard you try to make them so. |
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Post by ghostpost on Jan 15, 2012 13:33:40 GMT -6
Ok. I understand. But I still like simply, "UWM", and "Milwaukee". We are what we are- you can't conjure catchy nicknames to change that. And thanks for the correction nohopspanther. Continue to be your bubbly positive self. We can always count on a positive comment from the biggest gloom and doomer of them all. Forget all that though- let's get this W. That's all that matters. The brand will take care of itself if we can win enough and play deep into the postseason. Being positive and being accurate are not mutually exclusive objectives no matter how hard you try to make them so. Sure, I understand that nohopspanther. But I feel you are almost always totally absent from the board when something good is going on, and all over negative "Fire Jeter"-like board threads when something bad is going down. Why not comment on the good and the bad? I do (even if I try to put a positive spin on the bad stuff- I can't help it, it's just who I am). Maybe I've got it all wrong. Just voicing my perception of your posts. I think most people try to be or are genuinely positive when something IS obviously positive (ie. this season). What's the harm in a smile that isn't formed from a sarcastic swipe? This is turning into a season that could be one to remember. Let's enjoy it, no? |
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Rawls
Junior
Everyone's Entitled To My Opinion
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Post by Rawls on Jan 15, 2012 14:10:34 GMT -6
It's Milwaukee Panthers. Period. People haven't even gotten used to that and we're trying to add another name? Talk about brand confusion.
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Post by ghostpost on Jan 15, 2012 14:41:45 GMT -6
It's Milwaukee Panthers. Period. People haven't even gotten used to that and we're trying to add another name? Talk about brand confusion. Truthfully. What I don't get is two things- a). Why uwmpanthers.com and all of our other internal media seems hell-bent on keeping the cluster---- of starting out articles with "Univ. of Wisc-Milw" and then alternates between "UWM" and "Milwaukee" as if they were the exact same kind of reference. They aren't. If they were, you'd see Wisconsin state Journal, the JS, UW-Madison's student and AD newspapers, ect. call 'em the UW Badgers or the UW-Madison Badgers. Technically, that is absolutely correct. But, because Madison understands BRANDING 1000% better than us, you only ever see "Wisconsin Badgers". Maybe "UW" in reference to the entire team, but never "UW Badgers". We are (most of us fans of.... some of us directly part of.. haha) the Milwaukee Panther basketball team that plays for the University of Wisconsin-Milwaukee. It is not hard to just call the team "Milwaukee" and reserve "UWM" or "UW-Milwaukee" strictly for purposes of talking about the school- not our teams. How many "DMU Titans" or "WSU Raiders" articles have you read lately?. There aren't any- they go by the name they know is more nationally recognizable (where is WSU? Oh you mean Washington State? got it.), and sadly, we cannot seem to do the same. I still don't get why having the "W" in UWM sticks in our craw so much. If sportwriters (aside from JS and uwmpanthers.com, they actually have already have begun to) call our team "Milwaukee" and you still have to (God forbid) see an article that says "UWM's enrollment has gone up 10% in the last 5 years, or "UW-Milwaukee is front and center in Water research technology")- what's the big deal? We still have our Milwaukee Panthers- you don't have to change a school's name. You have to change the way that sportswriters reference the team. b). illwauk's mention of legal name vs. a new, custom "University of Milwaukee" branding (UM and MU in the same city maybe someday?) is intriguing* but I don't think the UW System would accept that in a million years (I was told by a credible source that main reason the new (well, "new" as of 2009 or whatever) court was originally designed with only Milwaukee and Panthers text, but the UW system (or someone who just loves the "UWMilwaukee" logo) insisted that we had to include the reference to our UW-System connection. *if we ever do break from the UW-System or are allowed to change the school name to University of Milwaukee, I think it would absolutely alleviate nearly all of the issues addressed, and re-addressed, and re-dressed. That "W" sticks in our craw. But you can't change who you are- at least not overnight or through discussion boards. To hell with it all though. I just say (as any Badger fan would say UW/Wisconsin): GO MILWAUKEE PANTHERS!
GO UWM!I'm a big fan of the Milwaukee Panthers. I just hope they (the AD, the University overall) can understand that the current athletic "brand" situation (although improving) is ridiculous and they have the tools to do something about it. PS: Can we have a "Panther belt-buckle logo" bonfire sometime in the near future? Sorry- that's just how incensed I am that they can't seem to grasp how real and serious of a problem this is. It's not as big as any problems on the court- but in the long-term, it causes real and permanent damage in terms of how people (new students, alum, prospective recruits, potential fans, etc.) perceive this basketball program. |
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Post by ghostpost on Jan 15, 2012 15:16:26 GMT -6
Oh man! Look at this WaPo article! Apparently they don't have any problem calling us "MILWAUKEE" and just, "MILWAUKEE". www.washingtonpost.com/sports/colleges/milwaukee-defeats-detroit-84-74-moves-alone-into-1st-in-horizon-league/2012/01/14/gIQANwQhzP_story.htmlReally strange media conundrum. Hope it gets fixed. (the JS (-er Gary D'Amato) has started referencing us as "Milwaukee"... unfortunately in the same kind of way uwmpanthers.com does.. "Milwaukee". "UWM Panthers". "UWM". "UW-Milwaukee Panthers". When will someone stand up in the JS Sports weekly meeting room and say: "ENOUGH- this is ridiculous. Let's do our due diligence and be consistent". But that's hard to do when your own universities site is not exactly helping the "Milwaukee-only for sports references" cause. Oh well. I hope the G-B Packers win today. |
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