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Post by Deleted on Apr 7, 2010 17:54:46 GMT -6
He shoots he scoooores!!!! But oh.. wait. It's called back.  I know darn well how hard the AD works but they NEED someone in charge of Marketing. This isn't something you can delegate to interns or student assistants or a hodgepodge of people with completely different (more important to their job title) responsibilities... You do and you wind up with paltry attendance even when the team isn't doing that bad, are up against a fairly well-known foe, and neither a BC Event or the weather are interfering. You also wind up with a virtual lack of knowledge or interest about the hoops team (or any other sports for that matter) from 90+% of the student body, and a "hodgepodge" of a dozen or so different team name references. And please- if you work in the AD or are a student intern for the AD or know someone who you think I am lumping in to this half-arsed "marketing by committee where convenient" solution.. please save your defensive argument and re-read my post- I am saying those people have other more important jobs to do, and they should be doing them and ONLY them- NOT devising or implementing strategic marketing plans for Milwaukee Athletics. I am criticizing the current AD marketing solution- NOT the people tasked with trying to make it work. It can't always fall on Jeter, the ticket office, or Kevin O'Connor (or Koonce for that matter) to market Panther Athletics. We need a Marketing Director for the AD (and one with considerable collegiate athletics marketing experience). Koonce, anyone? |
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Post by freshmilwaukee on Apr 7, 2010 19:42:03 GMT -6
thought that was lavar's area this year? BP any insight?
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Post by PantherU on Apr 8, 2010 12:34:58 GMT -6
LeVar's job is the head of marketing. If he had the support he needs, I'm sure his results would be a lot better. I'm concerned about opening the "Director of Marketing" job up when you've given him one year and minimal resources to work with.
Whoever is the head of marketing has their work cut out for them - whether it's Adam Schemm or LeVar Ridgeway or Jimmy Lemke - and I hope that the person who is in that position has the passion for it, because to market Milwaukee Athletics correctly, it's almost necessary to truly love it. You have to WANT to see Milwaukee as the #1 athletics program in the state, and WORK to make your part of that happen. I believe LeVar truly loves working for Milwaukee Athletics.
There's a lot of "me" going around in the AD. I have no problem with people being ambitious and trying to move up in the world - this is America, after all - but I think that ambition should be applied to their current job, not their next one.
People need to be ambitious about Milwaukee Athletics. "We're averaging 2,800 fans for men's basketball now, but I want to triple that. I want every seat in the arena filled." And work towards that. That's when the next job opens up, the next challenge, and you move up to meet that challenge. There's nothing wrong with wanting a better job, but you need to view your work as more than just something to put on the resume.
That's a problem I see a bit in the AD. Another problem I see in the AD is complacency.
People are content with doing the work that they've always done - the work they did for Bud and the work they do for George are one in the same. Sure, they're wearing suits now - another bone I have to pick - but the job they're doing is the same as when Bruce Pearl was around. You didn't need to work as hard at marketing because Bruce was a walking salesman. Jeter isn't. That's not a problem, either, it just means the marketing department has to do that much better of a job to put butts in the seats - students, season-ticket holders, casual fans, whoever.
As for dressing well, it's a bit annoying. Indoor game night, everyone should be in their Sunday best, outside they should be outdoors appropriate. But when someone can't wear jeans and a crisp Panther t-shirt to the office because they won't be "taken seriously," I have a real problem with that. We're promoting Men's Basketball, not Men's Wearhouse.
That's been taken to the extreme also. I'm not a big fan of not hiring someone because they don't look the part. If you're hiring someone to walk down a runway, that's one thing. But if you're hiring someone for marketing, sports information, finance, coaching, or compliance, they should be hired or not hired based on their experience, potential, and skill in that position.
Is it coincidence that this year's student attendance was it's lowest since my sophomore year? Maybe. Maybe the freshman class was sh*t. I know there are a few - Jose Matamoros, Mark Dubois, and some others - that came to as many games as possible. But largely the freshman class was absent. Maybe it's that we're so far from our last tournament run that no one thinks we play at a high level. Maybe our brand of basketball isn't as exciting. Maybe our on-campus advertising wasn't good. Maybe the Cell is too far away. Maybe our coach wasn't on the radio enough, or we weren't doing enough good in the community.
It's a lot of maybes that are irrelevant. Marketing is a difficult job ahead.
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Post by Pounce Needs Pals on Apr 8, 2010 14:41:19 GMT -6
Whoever takes the job need to change those TV adds they though out there.
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dutchpthr
Junior
ain't much if it ain't dutch
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Post by dutchpthr on Apr 11, 2010 22:24:47 GMT -6
As for dressing well, it's a bit annoying. Indoor game night, everyone should be in their Sunday best, outside they should be outdoors appropriate. But when someone can't wear jeans and a crisp Panther t-shirt to the office because they won't be "taken seriously," I have a real problem with that. We're promoting Men's Basketball, not Men's Wearhouse. ok i am lost now, you talk all the time that you want us to taken seriously and that we deserve respect as a department and then you say its crap that you cant wear jeans and t shirt to the office??? Come on that has to be a joke i hope. It is still an office i would to know why you think it would be ok to wear jeans and a t shirt to an office setting which is what the AD is, want to taken seriously that is were it starts, and sorry Jimmy but you have to look the part as well as be the part.... sorry but you are way off on thinking that appearance on how you come across to the public doesn't have an effect in some ways. In thats line of work dressing like a professional is key and should be a requirement. Sorry you disagree but that is how things are, in either sports or corporate america that is the way of the business world and if that is what the person in charge asked then that is what you should follow, if you do not agree then you dont have to take the position. |
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Post by PantherU on Apr 12, 2010 9:00:26 GMT -6
Maybe t-shirt and jeans was a bad example. Polo and khakis probably would have been a better one.
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Post by Pounce Needs Pals on Apr 15, 2010 18:46:02 GMT -6
I don't think a school can promote a player from a different school. Meaning to get the word out when Detroit comes to town. There might be some more fans willing to come out a see Ray McCallum, who ranks #17 in the ESPNU 100.
Is it me or is the best home schedule the Panthers have ever had?
Butler- National runners-up
Detroit- McDonald's All-American Ray McCallum
Green Bay- State match-up and new head coach that played at MU
Marquette- Big East school and city match-up
Northern Iowa- The talk of the toury in beating mighty Kansas to reach the sweet-16.
I think you can make the average college basketball fan, who doesn't follow the Panthers come to the Cell for these games. This is the task the UWM ticket office must take on to make the attendance sky-rocket this season. There goal better be to average over 4,000 this season.
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Post by panthersteve on Apr 16, 2010 9:18:02 GMT -6
And a couple of MAC schools, Bowling Green and Western Michigan.. very nice schedule
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Post by ghostofdylan on Apr 16, 2010 9:52:39 GMT -6
Here are three potential opponents that would seem to make perfect sense:
St. Louis (obvious local tie with Rick Majerus and Kwamain Mitchell and recent history)
Iowa State (obvious local ties with Diante Garrett, Antwon Oliver and DeMarcus Phillips)
Central Michigan (regional school with recent history and MAC West champion)
Even failing to get any of the above on the home slate, this should be an easy schedule to sell with Butler, Northern Iowa, Marquette, Detroit, Green Bay, Western Michigan, Valparaiso, Cleveland State and Wright State among the teams coming to the Arena. Best schedule ever.
By the way, I see that they're touting floor-level single-game seats (replete with a beer and a hot dog) to the Bucks opening playoff series against the Hawks for only $86. Season floor-level seats to Panther home games are $225. That's a bargain.
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Post by Pounce Needs Pals on Apr 16, 2010 14:51:33 GMT -6
I like the match-ups verus Western Michigan and Bowling Green. Two MAC schools that are known for have FBS football as well. That being said those match-ups and CSU, WSU and Valpo are not going to bring the common joe fan to the Cell.
The 5 schools I listed above (MU, UNI, Butler, GB and Detroit) needs to be the UWM tickets office selling point games for season-tickets and 5-game packs this year.
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Post by Pounce Needs Pals on Apr 16, 2010 14:53:34 GMT -6
Here are three potential opponents that would seem to make perfect sense: St. Louis (obvious local tie with Rick Majerus and Kwamain Mitchell and recent history) Iowa State (obvious local ties with Diante Garrett, Antwon Oliver and DeMarcus Phillips) Central Michigan (regional school with recent history and MAC West champion) I'll give you one more school, Ohio. Regional MAC school that beat G'town in the 1st round. |
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Post by Super King on Apr 16, 2010 15:27:03 GMT -6
Quite frankly, I think the Horizon League and the MAC play each other too often. We should be reaching out to other conferences for games to try to diversify our resume as a conference.
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Post by Hack on Apr 16, 2010 16:06:07 GMT -6
Quite frankly, I think the Horizon League and the MAC play each other too often. We should be reaching out to other conferences for games to try to diversify our resume as a conference. In times of financial crisis and squeezed athletic budgets, playing teams from regional conferences makes the most sense. |
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Post by Pounce Needs Pals on Apr 16, 2010 18:27:07 GMT -6
Quite frankly, I think the Horizon League and the MAC play each other too often. We should be reaching out to other conferences for games to try to diversify our resume as a conference. In times of financial crisis and squeezed athletic budgets, playing teams from regional conferences makes the most sense. True. You will not see the Panthers playing H/H with the Sam Houston State's of the world. Too far in travel and cost. 2nd- I like the fact that the Panthers are playing MAC schools like Miami (Ohio) and Ball State in years past. Plus, this year having Bowling Green and Western Michigan. Those schools are name known schools to Big Ten football fans as they always meet in football. People know Ohio and Eastern Michigan and Akron. |
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Post by PantherU on Apr 17, 2010 20:55:53 GMT -6
I was hoping for a home and home with a different regional conference...the MVC.
Personally, I'd like a h/h with Creighton or Wichita State, maybe dig up SIU or another.
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