If marketing had a few ideas to take from me for the student section. It would be to create a culture of identity and pride in the school. One way to do that would be add something like a theme night, cammo, business, white/blackout, or something like that. Just think it would make the fans a bit more interested in going when they could make it an event on themselves not just the game. Let me know if this worked in the past or what did to get fans out!
I'm the fat guy with the tuba in the band, please stop throwing hotdogs into the bell.